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Basic Blogger Template (Part 2)



In the previous tutorial, you knew the basic structure of blogspot template.In this tutorial, we will go into more details of a template structure.A template structure basically contains parts that looks like this:

<?xml version="1.0" encoding="UTF-8" ?>     <!—- define XML-->
<!DOCTYPE html>     <!—- define doctypes -->
<html ...>
========================= START HEDER =========================
<head>
...
====================== START CSS Styling Section =================
<b:skin><![CDATA[
...
]]></b:skin>
</head>
======================  START BODY =========================
<body>
<div ...>
<b:section ...>
<b:widget ...>
<b:includable ...>
...
</b:includable>
</b:widget>
</b:section>
 </div>
 </body>
</html> 

Heder Section:
Basically it contains important information about the template code and the title of your blog. Best of all, you don't have to worry about anything in this section. It's a standard header for all templates. The only time you add some codes here is when you want to put some meta tags (additional information about your blog for SEO).

CSS Styling Section:
CSS stands for Cascading Style Sheets, a web language used to control the style of a HTML document. This is the section that you want to know the most if you want to modify your existing template or design a new template We'll get to this part in more detail in later tutorils.
CSS Styling Section begins and ends by <b:skin><!CDATA[ …. ]]> </b:skin> tag.

Body Section:
            Each temple is different layout that are prescribed by <div> tag,<span> tag,<ul> tag,<li> tag… However,all they include the Add a Gadget bars as side bar, footer…Add a Gadget begin and end by <b:skin>… </bA:skin> tags.
Add a Gadget include the widgets as Blog Posts, Popular Post, HTML/Javascript… The widgets begins and ends by <b:widget> … </b:widget>. Beside <b:section> </b:section> may contain one, more or nothing pairs <b:widget> </b:widget> tag.
Beside <b:widget></b:widget> tag containing <b:includable></b:includable> which are similar to functions in C language. Beside <b:widget></b:widget> containing at least one pairs <b:includabel></b:includable> with id=’main’ which are similar to main function in C language.
These are basic instructions about the part of the blogspot template.The follwing guide will go into detailed description of the above tags.


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Basic Blogger Template (Part 1)



Before designing a template, you must have an idea of what the basic structure of a template is. Generally, the actual structure of any templates is not exactly the same.But, by knowing the basic structure, you can easily get the ideas of how to tweak your existing templates, design a template, and how to change it into a different structure. A template structure basically contains blocks of containers that looks like this:


  1. Body: the outer most block is the Body of your template (basically everything that the computer screen covers).
  2. Outer-wrapper: this container covers your whole template (the body is more like the outside of your template). In general, you build a wrapper to place a multiple of smaller blocks inside it. The most common blocks inside this Outer-wrapper is the Header, Content, and Footer.
  3. Header: this block is the top most part of your blog (the name is quite obvious). But inside the Header you will have other sub-blocks too - the Header Title block, the Header Description block, and others such as the Adsense banners, a menu bar, etc. So, to wrap all these sub-blocks inside one large container, the largest container in the Header section is usually a Header-wrapper that wraps everything inside.
  4. Content: below the Header is the Content-wrapper - basically the most important container block of all. Immediately inside this wrapper are the Sidebar containers (1,2 or any number of sidebars) and the Main container (which contains your posts, comments, or some ads).
  5. Footer: is the bottom most container of your template. As in the Header section, you'll also need a Footer-wrapper to contain other sub-blocks in the Footer section.
  6.  Main: the Main-wrapper is the outer most container in the Main section which goes inside the Content-wrapper. Inside this Main-wrapper are the Post block, Comment block, Date Header, and other widgets created from the Add Page Element option.
  7. Sidebar: is the block that contains all your side widgets - About Me, Labels, Archive, Text, HTML, Adsense, etc. In a standard Blogger template, you will usually find only 1 sidebar - hence the 2-column template (Main and Sidebar).But it's actually easy to add multiple number of sidebars. The most common ones are 2 sidebars - or the 3-column template. You will see from these tutorial series that once you understand the template structure, it's actually easy to add and move the sidebars to the left or right of your Main container.
  8. Blog Post: this block contains the important stuff - your Posts Titles, Post, Post Author, Labels, etc.
One other way to see this structure is from the hierarchical point of view. Starting from the largest container to its sub-containers, the structure looks like this:

Body
  • Outer-wrapper
    • Header-wrapper
      • Blog Title
      • Blog Description
      • Other widgets
  • Content-wrapper
    • Sidebar-wrapper (1,2,3...)
    • Main-wrapper
      • Date Header
      • Posts
        • Post Title
        • Post Content (or called Post Body)
        • Post Footer (Author, Labels, etc)
    •  Comments
    •   Feed Link
    •   Other widgets (mostly ad units)
  •  Footer-wrapper
    •   Footer text (disclaimer, copyrights, etc)
    •  Other widget
                                                                                                  (source:www.ourblogtemplates.com)


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    Promoting Your Site Tutorial




       To be able to start working with a site, you have to possess some basic seo knowledge.This can be acquired quite quickly. The information presented in this document is perfectly adequate and I must stress that you do not have to be an optimization guru to achieve results. Once you have this basic knowledge you can then start work, experimenting, getting sites to the top of the search listings and so on. That is where seo software tools are useful.  

       1. Firstly, we create an approximate list of keywords and check their competition rate.We then evaluate our chances against the competition and select words that are popular enough and have average competition rate. Keywords are selected using the keyword suggestion tool. This is also used to perform a rough check of their competition rate. We use the PageRank Analyzer module to perform a detailed analysis of search results for the most interesting queries and then make our final decision about what keywords to use. 

       2. Next, we start composing text for our site. I write part of it on my own, but I entrust the most important parts to specialists in technical writing. Actually, I think the quality and attractiveness of the text is the most important attribute of a page. If the textual content is good, it will be easier to get inbound links and visitors. 

       3. In this step, we start using the HTML Analyzer module to create the necessary keyword density. Each page is optimized for its own keyword phrase. 

       4. We submit the site to various directories. There are plenty of services to take care of that chore for us. In addition, Seo Administrator will soon have a feature to automate the task.  

      5. After these initial steps are completed, we wait and check search engine indexation to make sure that various search engines are processing the site. 

      6. In this step, we can begin to check the positions of the site for our keywords. These positions are not likely to be good at this early stage, but they will give us some useful information to begin fine-tuning seo work. 

     7. We use the Link Popularity Checker module to track and work on increasing the link popularity.  

      8. We use the Log Analyzer module to analyze the number of visitors and work on increasing it. We also periodically repeat steps 6) - 8). 


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    What is Google SandBox ?




    At the beginning of 2004, a new and mysterious term appeared among seo specialists – Google SandBox. This is the name of a new Google spam filter that excludes new sites from search results. The work of the SandBox filter results in new sites being absent from search results for virtually any phrase. This even happens with sites that have high-
    quality unique content and which are promoted using legitimate techniques. 

       The SandBox is currently applied only to the English segment of the Internet; sites in other languages are not yet affected by this filter. However, this filter may expand its influence. It is assumed that the aim of the SandBox filter is to exclude spam sites –indeed, no search spammer will be able to wait for months until he gets the necessary results.However, many perfectly valid new sites suffer the consequences. So far, there is no precise information as to what the SandBox filter actually is. Here are some assumptions based on practical seo experience:

       - SandBox is a filter that is applied to new sites. A new site is put in the sandbox and is kept there for some time until the search engine starts treating it as a normal site.

       - SandBox is a filter applied to new inbound links to new sites. There is a fundamental difference between this and the previous assumption: the filter is not based on the age of the site, but on the age of inbound links to the site. In other words, Google treats the site normally but it refuses to acknowledge any inbound links to it unless they have existed for several months. Since such inbound links are one of the main ranking factors,
    ignoring inbound links is equivalent to the site being absent from search results. It is difficult to say which of these assumptions is true, it is quite possible that they are both true.

       - The site may be kept in the sandbox from 3 months to a year or more. It has also been noticed that sites are released from the sandbox in batches. This means that the time sites are kept in the sandbox is not calculated individually for each site, but for groups of sites.All sites created within a certain time period are put into the same group and they are eventually all released at the same time. Thus, individual sites in a group can spend different times in the sandbox depending where they were in the group capture-release cycle. 

       Typical indications that your site is in the sandbox include: 

    - Your site is normally indexed by Google and the search robot regularly visits it.

    - Your site has a PageRank; the search engine knows about and correctly displays inbound links to your site.

    - A search by site address (www.site.com) displays correct results, with the correct title, snippet (resource description), etc.    

    - Your site is found by rare and unique word combinations present in the text of its pages.

    - Your site is not displayed in the first thousand results for any other queries, even for those for which it was initially created. Sometimes, there are exceptions and the site appears among 500-600 positions for some queries. This does not change the sandbox situation, of course. 

       There no practical ways to bypass the Sandbox filter. There have been some suggestions about how it may be done, but they are no more than suggestions and are of little use to a regular webmaster. The best course of action is to continue seo work on the site content and structure and wait patiently until the sandbox is disabled after which you can expect a dramatic increase in ratings, up to 400-500 positions.


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    Fix Error Settings Preferreed Domain of Google Webmaster Tool




    When you use Google Webmaster Tool for your site.You want to preferred domain in be www.yourdomain.com.You need login to site configuration/settings.You can see









    Click Display urls as www.yourdomain.com to set the preferred domain in Websmaster Tool.If you see an error message
    "Part of theprocess of setting a preferred domain is to verify that you own http://example.com/. Please verify http://example.com/.”









    You might not understand what it means at the first sight .What it means is that you need to verify the non-www version of your website as well. Even though it may look a bit weird to you, just go ahead, start adding “yourdomain.com” (non-www version of your site) in your Google Webmaster Tool.You can see guide add your blog to GWT as here

    After you verify yourdomain.com(non-www),you go to Preferred domain from yourdomain.com settings and select "Display URLs as www.yourdomain.com" and press save



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    Install Google Webmaster Tool for Blogger




    Google Webmaster Tools(GWT) is Google's free service for webmasters. See your site as Google sees it, find out any problems we had crawling your site, and share info with us that will help improve your site's visibility in Google's search results.To install GWT for blogger you can do this steps:
    1.Login google https://www.google.com/webmasters/tools by account google (your gmail).Click Add a site button


    Add your domain and click continue
    2.Select Add a meta tag to your site's home page

    Copy meta tag which google give you
    3.Visit Template/Edit HTML and paste your meta tag in the <head>,before <body>

    4.Back to the GWT and click Verify
    Good Luck!


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    Full Text RSS Feed



    If you want to create full text rss from rss summary,this script will help you
    Link download:

    http://www.mediafire.com/?58j7xvuit7j3pih

    Installation:
    -Extract the zip file archive to folder on your computer
    -Use FTP up this folder to your server in folder plugin of Wordpress
    -Access it through your brower
                     ex:http://yourdomain.com/wp-content/plugins/full-text-rss/index.php
    -You can see:


    -Enter a URL which you create full text rss from.


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    Search Engine Optimization Basics:Meta Tag







    Meta tag is a very important tag for seo.Thera are three types of meta tag you should note:
    1.Meta tag format:


    <meta name="author" content="Duong Tuan Anh blog - duongtuananh.net">


    Allows you to declare information about the company,address and author when users find your blog on the internet
    2.Meta tag format:


    <meta name="description" content = "Blogger Tips for beginner-Wordpress Tips for beginner -  SEO Tips for beginner">


    Brief description of your website's content will  show when users search the internet
    3.Meta tag format:


    <meta name="keywords" content="tutorial blogs,bogging tutorial for beginner,blogging basics,tutorial blogger,blogger tutorial for beginner,blogger basics,seo tip for blogger,seo guides for newbie">


    Declare this tag with keywords, these keywords will be compared to a user types keywords into the search box.If  keywords which the user types is in one of   keywords you declare,your website capabilities to high rankings is very large


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    Blogging Basics:Start a Blog




    Starting a blog can seem overwhelming, but in truth, it's one of the simplest ways to join the online community. Follow these tips to ensure your blog is positioned for success.
    1. Define Your Goals
    Before you start a new blog, it's essential that you define your goals for it. Your blog has a greater chance of success if you know from the beginning what you hope to accomplish with it. Are you trying to establish yourself as an expert in your field? Are you trying to promote your business? Are you simply blogging for fun and to share your ideas and opinions? Your short and long term goals for your blog are dependent on the reason why you're starting your blog. Think ahead to what you'd like to gain from your blog in six months, one year and three years. Then design, write and market your blog to meet those goals.
    2. Know Your Audience
    Your blog's design and content should reflect the expectations of your audience. For example, if your intended audience is teenagers, the design and content would be quite different than a blog targeted to corporate professionals. Your audience will have inherent expectations for your blog. Don't confuse them but rather meet and exceed those expectations to gain reader loyalty.
    3. Be Consistent
    Your blog is a brand. Just like popular brands such as Coke or Nike, your blog represents a specific message and image to your audience, which is your brand. Your blog's design and content should consistently communicate your blog's overall brand image and message. Being consistent allows you to meet your audience's expectations and create a secure place for them to visit again and again. That consistency will be rewarded with reader loyalty.
    4. Be Persistent
    A busy blog is a useful blog. Blogs that are not updated frequently are perceived by their audiences as static web pages. The usefulness of blogs comes from their timeliness. While it's important not to publish meaningless posts else you may bore your audience, it's essential that you update your blog frequently. The best way to keep readers coming back is to always have something new (and meaningful) for them to see.
    5. Be Inviting
    One of the most unique aspects of blogging is its social impact. Therefore, it's essential that your blog welcomes readers and invites them to join a two-way conversation. Ask your readers to leave comments by posing questions than respond to comments from your readers. Doing so will show your readers that you value them, and it will keep the conversation going. Continue the conversation by leaving comments on other blogs inviting new readers to visit your blog for more lively discussions. Your blog's success is partially dependent on your readers' loyalties to it. Make sure they understand how much you appreciate them by involving them and recognizing them through meaningful two-way conversation.
    6. Be Visible
    Much of your blog's success relies on your efforts outside your blog. Those efforts include finding like-minded bloggers and commenting on their blogs, participating in social bookmarking through sites such as Digg and StumbleUpon, and joining social networkingsites such as Facebook and LinkedIn. Blogging is not a demonstration of, "if you build it, they will come." Instead, developing a successful blog requires hard work by creating compelling content on your blog as well as working outside of your blog to promote it and develop a community around it.
    7. Take Risks
    Beginner bloggers are often afraid of the new blogging tools and features available to them. Don't be afraid to take risks and try new things on your blog. From adding a newplug-in to holding your first blog contest, it's important that you keep your blog fresh by implementing changes that will enhance your blog. Alternatively, don't fall prey to every new bell and whistle that becomes available for your blog. Instead, review each potential enhancement in terms of how it will help you reach your goals for your blog and how your audience will respond to it.
    8. Ask for Help
    Even the most experienced bloggers understand the blogosphere is an ever-changing place and no one knows everything there is to know about blogging. Most importantly, bloggers are part of a close-knit community, and the majority of bloggers understand that everyone is a beginner at some point. In fact, bloggers are some of the most approachable and helpful people you can find. Don't be afraid to reach out to fellow bloggers for help. Remember, the success of the blogosphere relies on networking, and most bloggers are always willing to expand their networks regardless of whether you're a beginner blogger or seasoned pro.
    9. Keep Learning
    It seems like everyday there are new tools available to bloggers. The Internet changes quickly, and the blogosphere is not an exception to that rule. As you develop your blog, take the time to research new tools and features, and keep an eye on the latest news from the blogosphere. You never know when a new tool will roll out that can make your life easier or enhance your readers' experiences on your blog.
    10. Be Yourself
    Remember, your blog is an extension of you and your brand, and your loyal readers will keep coming back to hear what you have to say. Inject your personality into your blog and adapt a consistent tone for your posts. Determine whether your blog and brand will be more effective with a corporate tone, a youthful tone or a snarky tone. Then stay consistent with that tone in all your blog communications. People don't read blogs simply to get the news. They could read a newspaper for news reports. Instead, people read blogs to get bloggers' opinions on the news, the world, life and more. Don't blog like a reporter. Blog like you're having a conversation with each of your readers. Blog from your heart.
     If you start with wordpress-the best platform in the world without 0$,you can see http://www.duongtuananh.net/2011/01/install-wp-on-byethost.html
                                                                                                                              (by weblogs.com)


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